Case Study 5

Case 5: See how long-term profit grows with smart planning

Industry

E-commerce Brand

Scope of Work

Digital Marketing Campaign

The Challenge

Move beyond relying on seasonal occasions and build sustainable, long-term growth throughout different periods of the year. The objective was Conversion and Sales over the duration of 2024–2025.

The Solution

Our focus was on establishing consistency by combining performance-driven campaigns with creative content. The data-driven approach involved:
1- Continuous Optimization refines ads constantly based on performance data
2- Content Experimentation tests different formats to maintain engagement
3- Customer-Centric Offers align promotions with explicit customer needs

The Result

The consistent, long-term marketing efforts generated 10,000 total orders, SAR 1,135,003 in sales, and acquired 8,793 new customers. A significant indicator of success was the Repeat Purchase Rate reaching 23.9%, reflecting a major improvement in customer loyalty.